Referat SONY Corporation

SONY Corporation

Structure of the presentation:

General facts

Company structure

3.         Figures

4.         Management styles / recruitment methods

5.         Advertising / marketing

6.         Environmental affairs

General facts:

founded: May , 9

headquarters: Tokyo

representatives:

Norio Ohga Chairman and Representative Director, Chief Executive Officer) Tsunao Hashimoto (Vice Chairman and Representative Director)

Nobuyuki Idei (President and Representative Director, Chief Operating Officer)

number of employees: 5 0 0 (as of March 1, 1 7)

capital: 3 0 6 2 6 yen (as of March 3 , 9

SONY Corporation is the rd biggest electronics company in the world

Company structure:

Electronics Business (Video Equipment, Audio Equipment, Televisions, Others)

Entertainment Business (Music Group, Pictures Group)

Insurance and Financing

Figures:

as of March 1 (fiscal year end)

Recruitment methods:

SONY is a trailblazer, always a seeker of the unknown.

SONY never intends to follow old trails,

but hopes to find its own paths of progress by opening up new trails, yet to be trod.

Through this progress, SONY wants to serve mankind.

New trails are strewn with hardships. But the people in SONY work in harmony

to surmount these hardships,

finding joy and pride in participating creatively to achieve the goal of each pioneering effort.

Sony's policy is to respect and foster each one's abilities

the right person in the right position -- always striving to bring out the best in the person,

believing in each one and

constantly allowing the individual to develop his or her abilities.

This is the vital force of SONY

Presentation of a company - SONY Corporation

Structure of the presentation:

General facts

Company structure

3.         Figures

4.         Management styles / recruitment methods

5.         Advertising / marketing

6.         Environmental affairs

. General facts:

short story as an introduction:

an executive at Columbia Pictures (owned by SONY) used a corporate plane to send flowers to his girlfriend

SONY is a very successful company that can afford such actions

Japanese company known all over the world

origin of the name SONY:

- combination of two words

"sonus" (Latin); root of words such as sound, sonic

- "sonny"; little son

Norio Ohga Chairman and Representative Director, Chief Executive Officer)

Tsunao Hashimoto (Vice Chairman and Representative Director)

Nobuyuki Idei (President and Representative Director, Chief Operating Officer)

number of employees: 5 0 0 (as of March 1, 1 7)

capital: 3 0 6 2 6 yen (as of March 3 , 9

electronic products account for more than half of its total revenues

SONY is the rd biggest electronics company in the world

. Company structure:

Electronics Business Video Equipment Audio Equipment Televisions

Others

Entertainment Business Music Group Pictures Group

Insurance and Financing

Electronics Business:

electronic products are sold under the trademark SONY

SONY is a registered trademark in 90 countries and territories

Sony's electronic products are sold to subsidiaries in diverse geographical areas

these subsidiaries sell to local distributors and dealers

no franchising

in Europe: Sony's products are marketed through its sales subsidiaries, including SONY UK Ltd, SONY

Deutschland GmbH and SONY France S.A.

Video equipment:

- wide range

- for example:            8mm, VHS and Beta videotape recorders laser disc players

Audio equipment:

video CD players broadcast video equipment videotapes

digital handy cam camcorders

Televisions:

- for example:             MiniDisc systems

CD players

hi-fi components

digital audio tape recorders/players tape recorders

car stereos

car navigation systems audio tapes, blank MDs

- for example: colour TVs

satellite broadcasting reception systems computer displays (Trinitron cathode ray tube)

Other products:

- for example:            data storage systems computers

telecommunications equipment

batteries

factory automation systems

home video game system PlayStation

Entertainment Business:

Music Group:

- markets and distributes CDs, MDs, LDs, records, and pre-recorded audio and video cassettes

- under the following labels: Columbia, Epic, Sony Classical

- contracts with many top artists around the world (Michael

Jackson, Oasis)

- acquired CBS records in 1 88

Pictures Group:

- motion picture production and distribution

- home video distribution

- television programmes are produced and licensed

- handled through Columbia TriStar (acquired from Coca-Cola in 1 8 )

Insurance and Financing:

individual life insurance business operated in Japan

consumer financing and leasing businesses

Major Subsidiaries:

SONY Electronics North America

SONY UK Ltd.

SONY France S.A.

SONY Deutschland GmbH

SONY Corporation of Hong Kong Limited

SONY Gulf FZE

Columbia TriStar

CBS Records

Aiwa

Figures:

as of March 1 (fiscal year end)

Management styles / recruitment methods:

an important factor in SONY company philosophy has always been research and development; SONY is a very innovative company

some historical examples:

5 introduces the world's first home-use videotape recorder

9 markets the first Walkman

1 introduces the first 3.5-inch micro floppy disk drive

1 SONY, Philips and Polygram announce the CD digital audio system

(introduced two years later)

introduces the first writeable CD

SONY develops the MiniDisc

SONY helps to develop Digital Video Disc (next generation optical disc)

statement of SONY to its recruitment policy:

SONY is a trailblazer, always a seeker of the unknown.

SONY never intends to follow old trails,

but hopes to find its own paths of progress by opening up new trails, yet to be trod.

Through this progress, SONY wants to serve mankind.

New trails are strewn with hardships. But the people in SONY work in harmony

to surmount these hardships,

finding joy and pride in participating creatively to achieve the goal of each pioneering effort.

Sony's policy is to respect and foster each one's abilities

the right person in the right position -- always striving to bring out the best in the person,

believing in each one and

constantly allowing the individual to develop his or her abilities.

This is the vital force of SONY.

. Advertising / marketing:

show sample advertisements

target markets are actually all developed countries

SONY is a global player; products are marketed and promoted through local subsidiaries

for example: Germany - SONY Deutschland GmbH (as I mentioned at the start)

SONY concentrates on ads in magazines and TV commercials

they also publish SONY magazines (in fact catalogues enriched with some stories)

famous slogans:          It's not a trick, it's a SONY. (some years ago) It's not a game. (PlayStation commercial)

Every copy an original. (MiniDisc commercial, repeated once)

competitors world wide: Matsushita Electric (Japan), Siemens (Germany), Philips (Netherlands), Mitsubishi

Electric (Japan)

Environmental affairs:

Sony's commitment to the environment spans the globe

they set up Environmental Conservation Committees (ECC) in different regions (Japan, North America, Europe, Asia) that are constantly striving to identify the problems and are trying to find the best solutions to them

SONY has been active in the protection of the environment since the 1970´s

in 1 96 SONY set up an Environmental Action Plan

extracts from the guidelines:

- The Group will pursue improvements in all areas of operations, including resource and energy conservation, recycling and the reduction of waste.

- The Group will make products and develop technologies that minimize environ-

mental impact.

Actions:

- Prevention of Global Warming by conserving energy, developing energy-efficient products.

- Zero Disposal: From 2 10 onward, the company will not dispose any waste in

landfills.

- "Green" Purchasing: All purchasing decisions, for materials, parts, facilities and office equipment, will place priority on ecological considerations.

SONY set up an environmental award for extraordinary environmental activities

some products are taken apart in the stage of development so that the engineers can plan how to recycle it

All in all one can say that SONY is a company with a huge range of products as well as targets that is well prepared for the future markets.