Referat SONY Corporation - Structure of the presentation and Company structure

SONY Corporation

Structure of the presentation:

General facts

Company structure

Figures

Management styles / recruitment methods

Advertising / marketing

Environmental affairs

General facts:

founded: May 7, 1946

headquarters: Tokyo

representatives:

Norio Ohga (Chairman and Representative Director, Chief Executive Officer)

Tsunao Hashimoto (Vice Chairman and Representative Director)

Nobuyuki Idei (President and Representative Director, Chief Operating Officer)

number of employees: 151.000 (as of March 21, 1997)

capital: 332.036.923.736 yen (as of March 31, 1997)

SONY Corporation is the 3rd biggest electronics company in the world

Company structure:

Electronics Business (Video Equipment, Audio Equipment, Televisions, Others)

Entertainment Business (Music Group, Pictures Group)

Insurance and Financing

Figures:

as of March 31 (fiscal year end)

Recruitment methods:

SONY is a trailblazer, always a seeker of the unknown.

SONY never intends to follow old trails,

but hopes to find its own paths of progress by

opening up new trails, yet to be trod.

Through this progress, SONY wants to serve mankind.

New trails are strewn with hardships.

But the people in SONY work in harmony

to surmount these hardships,

finding joy and pride in participating creatively to achieve

the goal of each pioneering effort.

Sony's policy is to respect and foster each one's abilities

--- the right person in the right position ---

always striving to bring out the best in the person,

believing in each one and

constantly allowing the individual to develop his or her abilities.

This is the vital force of SONY

Presentation of a company - SONY Corporation

Structure of the presentation:

General facts

Company structure

Figures

Management styles / recruitment methods

Advertising / marketing

Environmental affairs

1. General facts:

short story as an introduction:

            an executive at Columbia Pictures (owned by SONY) used a corporate plane to send

            flowers to his girlfriend

 SONY is a very successful company that can afford such actions

Japanese company known all over the world

origin of the name SONY:

- combination of two words

- "sonus" (Latin); root of words such as sound, sonic

- "sonny"; little son

         very small group of young people who have the energy and the passion towards unlimited creation

founded: May 7, 1946

headquarters: Tokyo

representatives:

Norio Ohga (Chairman and Representative Director, Chief Executive Officer)

Tsunao Hashimoto (Vice Chairman and Representative Director)

Nobuyuki Idei (President and Representative Director, Chief Operating Officer)

number of employees: 151.000 (as of March 21, 1997)

capital: 332.036.923.736 yen (as of March 31, 1997)

electronic products account for more than half of its total revenues

SONY is the 3rd biggest electronics company in the world

2. Company structure:

Electronics Business

Video Equipment

Audio Equipment

Televisions

Others

Entertainment Business

Music Group

Pictures Group

Insurance and Financing

Electronics Business:

electronic products are sold under the trademark SONY

SONY is a registered trademark in 190 countries and territories

Sony's electronic products are sold to subsidiaries in diverse geographical areas

these subsidiaries sell to local distributors and dealers

no franchising

in Europe: Sony's products are marketed through its sales subsidiaries, including SONY UK Ltd, SONY Deutschland GmbH and SONY France S.A.

Video equipment:

- wide range

- for example: 8mm, VHS and Beta videotape recorders

                                                laser disc players

                                                video CD players

                                                broadcast video equipment

                                                videotapes

                                                digital handy cam camcorders

Audio equipment:

- for example: MiniDisc systems

CD players

                                                hi-fi components

                                                digital audio tape recorders/players

                                                tape recorders

                                                car stereos

                                                car navigation systems

                                                audio tapes, blank MDs

Televisions:

- for example: colour TVs

                                                satellite broadcasting reception systems

                                                computer displays (Trinitron cathode ray tube)

Other products:

- for example: data storage systems

                                                computers

                                                telecommunications equipment

                                                batteries

                                                factory automation systems

                                                home video game system PlayStation

Entertainment Business:

Music Group:

- markets and distributes CDs, MDs, LDs, records, and pre-recorded audio and video cassettes

- under the following labels: Columbia, Epic, Sony Classical

- contracts with many top artists around the world (Michael

Jackson, Oasis)

- acquired CBS records in 1988

Pictures Group:

- motion picture production and distribution

- home video distribution

- television programmes are produced and licensed

- handled through Columbia TriStar (acquired from Coca-Cola in 1989)

Insurance and Financing:

individual life insurance business operated in Japan

consumer financing and leasing businesses

Major Subsidiaries:

SONY Electronics North America

SONY UK Ltd.

SONY France S.A.

SONY Deutschland GmbH

SONY Corporation of Hong Kong Limited

SONY Gulf FZE

Columbia TriStar

CBS Records

Aiwa

3. Figures:

as of March 31 (fiscal year end)

4. Management styles / recruitment methods:

an important factor in SONY company philosophy has always been research and development; SONY is a very innovative company

some historical examples:

1965 introduces the world's first home-use videotape recorder

1979 markets the first Walkman

1981 introduces the first 3.5-inch micro floppy disk drive

1981 SONY, Philips and Polygram announce the CD digital audio system

(introduced two years later)

1990 introduces the first writeable CD

1991 SONY develops the MiniDisc

1996 SONY helps to develop Digital Video Disc (next generation optical disc)

statement of SONY to its recruitment policy:

SONY is a trailblazer, always a seeker of the unknown.

SONY never intends to follow old trails,

but hopes to find its own paths of progress by

opening up new trails, yet to be trod.

Through this progress, SONY wants to serve mankind.

New trails are strewn with hardships.

But the people in SONY work in harmony

to surmount these hardships,

finding joy and pride in participating creatively to achieve

the goal of each pioneering effort.

Sony's policy is to respect and foster each one's abilities

--- the right person in the right position ---

always striving to bring out the best in the person,

believing in each one and

constantly allowing the individual to develop his or her abilities.

This is the vital force of SONY.

5. Advertising / marketing:

show sample advertisements

target markets are actually all developed countries

SONY is a global player; products are marketed and promoted through local subsidiaries

for example: Germany - SONY Deutschland GmbH (as I mentioned at the start)

SONY concentrates on ads in magazines and TV commercials

they also publish SONY magazines (in fact catalogues enriched with some stories)

famous slogans: It's not a trick, it's a SONY. (some years ago)

It's not a game. (PlayStation commercial)

                                                Every copy an original. (MiniDisc commercial, repeated once)

competitors world wide: Matsushita Electric (Japan), Siemens (Germany), Philips (Netherlands), Mitsubishi Electric (Japan)

6. Environmental affairs:

Sony's commitment to the environment spans the globe

they set up Environmental Conservation Committees (ECC) in different regions (Japan, North America, Europe, Asia) that are constantly striving to identify the problems and are trying to find the best solutions to them

SONY has been active in the protection of the environment since the 1970´s

in 1996 SONY set up an Environmental Action Plan

extracts from the guidelines:

- The Group will pursue improvements in all areas of operations, including resource and energy conservation, recycling and the reduction of waste.

- The Group will make products and develop technologies that minimize environ- mental impact.

Actions:

- Prevention of Global Warming by conserving energy, developing energy-efficient products.

- Zero Disposal: From 2010 onward, the company will not dispose any waste in landfills.

- "Green" Purchasing: All purchasing decisions, for materials, parts, facilities and office equipment, will place priority on ecological considerations.

SONY set up an environmental award for extraordinary environmental activities

some products are taken apart in the stage of development so that the engineers can plan how to recycle it

All in all one can say that SONY is a company with a huge range of products as well as targets that is well prepared for the future markets.